illuminate digital ppc
marketing and advertising company in London, United kingdom

illuminatedigital.co.uk LinkedIn

Founded: 2015

11-50

London, United kingdom

marketing and advertising

About

Illuminate Digital PPC is a specialized digital marketing agency that offers comprehensive pay-per-click (PPC) services
They leverage advanced analytics and strategic campaign management to drive customer acquisition, optimize return on ad spend (ROAS), and enhance brand visibility across various digital platforms.

Geographic Focus

Illuminate Digital PPC targets multiple geographic regions, including campaigns focused on the USA. They customize their strategies based on country-specific audiences and market dynamics to ensure effective brand presence and customer engagement.

Key Services & Benefits

Accurate tracking of customer acquisition using third-party analytics

Funnel-based approach with tailored creatives and ad types

Google Shopping manual sculpted campaigns targeting high purchase intent search terms

Enhanced searchability of Google product feed for luxury campaigns

Phased Instagram campaigns guiding users from awareness to purchase

Dynamic remarketing on Instagram to re-engage previous website visitors

Restructured Google Ads accounts separating brand and non-brand for improved ROAS analysis

Social media advertising targeting specific personas to grow brand awareness and engagement

Target Customers

Illuminate Digital PPC targets businesses and brands seeking to enhance their digital marketing efforts, particularly those in the retail and luxury sectors
Their clients include established brands looking to optimize PPC campaigns, acquire new customers efficiently, and build long-term customer value
They cater to companies aiming to increase brand awareness, engage specific audience personas, and expand their presence in targeted geographic regions such as the USA.

Unique Value Proposition

Illuminate Digital PPC distinguishes itself through its deep expertise in PPC and retail marketing, combined with a data-driven approach to customer acquisition and lifetime value optimization
Their use of third-party analytics for real-time tracking, a funnel-based strategy for user retention, and specialized techniques for luxury campaigns set them apart
Additionally, their ability to tailor campaigns based on detailed audience personas and geographic targeting enhances their effectiveness and client satisfaction.