iab uk
marketing and advertising company in London, United kingdom

About

• IAB UK unites the digital advertising industry in the UK by bringing together over 300 members, including publishers, ad tech providers, agencies, and brands
• They champion innovation, set shared standards, simplify industry complexities, and provide collaboration opportunities, critical research, best practices, and educational resources to support the growth and sustainability of digital advertising.

Geographic Focus

United Kingdom

Target Customers

• IAB UK's target audience includes digital advertising professionals such as media owners, advertising agencies, ad technology providers, and brand marketers
• Additionally, they cater to businesses seeking educational resources, best practices, and tools to enhance their digital advertising strategies
• Their offerings also appeal to policymakers and regulators involved in digital advertising legislation and standards.

Unique Value Proposition

• IAB UK offers a centralized platform that fosters industry collaboration, innovation, and standardization within the digital advertising sector
• With a robust member base, comprehensive resources, exclusive events, and specialized tools, they provide unparalleled support for businesses to thrive sustainably
• Their commitment to inclusion, diversity, equity, and environmental sustainability further distinguishes them as a forward-thinking leader in the industry.

Pricing

Pricing details are not available on the website.