exchangewire
marketing and advertising company in London, United kingdom

About

• ExchangeWire provides comprehensive news, analysis, and insights on data-driven advertising and marketing technology
• They deliver up-to-date industry information through articles, digests, podcasts, and specialized content tailored for professionals in the adtech and martech sectors.

Geographic Focus

ExchangeWire covers global advertising and marketing technology trends with specific attention to regions such as EMEA (Europe, Middle East, and Africa), as evidenced by their content on the evolution of adtech and martech in Europe and programmatic offerings within the EMEA region.

Target Customers

• The primary target audience for ExchangeWire includes advertising and marketing professionals, adtech and martech companies, publishers, digital marketers, data analysts, and industry executives
• Additionally, creative agencies, media buyers, and anyone involved in the digital advertising ecosystem seeking the latest trends, news, and insights in advertising technology and marketing strategies are key customers.

Unique Value Proposition

• ExchangeWire uniquely positions itself as a dedicated source for data-driven advertising and marketing technology news
• By offering timely updates, in-depth analyses, expert interviews, and specialized podcasts, ExchangeWire provides valuable insights that help professionals stay informed and make data-backed decisions in a rapidly evolving industry.