brightblue consulting
marketing and advertising company in London, United kingdom

About

• BrightBlue Consulting specializes in marketing measurement services using Market Mix Modeling (MMM)
• They help clients improve sales performance and increase profits through personalized marketing measurements, predictive insights, and budget optimization.

Geographic Focus

The website does not specify a particular geographic focus, indicating that BrightBlue Consulting may operate on a global scale, serving clients from various regions.

Target Customers

• BrightBlue Consulting targets medium to large-sized brands and businesses looking to optimize their marketing investments
• Their services are ideal for companies seeking to understand the drivers of their sales, enhance ROI, and make data-driven decisions across various marketing channels
• Industries likely include retail, e-commerce, and any sector with significant marketing spend.

Unique Value Proposition

• BrightBlue Consulting offers a unique combination of advanced Market Mix Modeling integrated with AI-driven insights, enabling clients to achieve an average ROI improvement of 30%
• They deliver substantial profit increases per project, ranging from $2 million to $20 million, by providing comprehensive analysis that accounts for media activities, internal operations, and external factors such as seasonality and competitor actions.

Pricing

Pricing details are not explicitly provided on the website. However, BrightBlue Consulting typically delivers projects that generate between $2 million and $20 million in profit, suggesting a high-value, bespoke pricing model tailored to each client's specific needs and scale.