branddelta
market research company in London, United kingdom

branddelta.com LinkedIn

Founded: 2021

11-50

London, United kingdom

market research

About

BrandDelta provides advanced insight services for brands, leveraging experienced professionals, AI, and ethnography to deliver deep consumer behavior analysis
Their offerings include LiveEquity, MMM+, and Entry Points & Moments, designed to empower P&L teams with actionable insights that link brand actions and attributes to market share and financial performance.

Geographic Focus

BrandDelta Ltd is based in the UK, indicating a primary focus on the UK market, though they access consumer behavior data across various categories and markets globally.

Key Services & Benefits

LiveEquity: Comprehensive metrics and consumer behavior analysis providing current sales indicators and long-term performance signals.

MMM+: Advanced marketing mix modeling services that uncover ROI across short, mid, and long-term impacts while integrating additional data sources.

Entry Points & Moments: Identification and tracking of key consumer entry points and moments to enhance brand consideration and preference.

Integrated Equity, Entry-Point & mROI Insight: Combined services offering deep equity results, entry point analysis, and marketing ROI tracking.

Real-time Metrics: Delivery of core data and KPIs within 48 hours of the week close for timely decision-making.

Customized Reporting: Ability to run services independently or integrated with client capabilities for tailored insights.

Target Customers

BrandDelta targets brand P&L teams, equity analysts, and marketing professionals seeking in-depth consumer insights and measurable impact of their strategies
Their services are ideal for companies looking to enhance their decision-making processes with real-time data, track the effectiveness of new product developments, campaigns, and launches, and understand the drivers of brand equity and market performance.

Unique Value Proposition

BrandDelta stands out by integrating advanced AI and ethnographic methods with the world’s largest brand panel, offering millions of consumer behavior data points across various categories and markets
Their ability to provide rapid metrics within 48 hours, link brand activities directly to financial outcomes, and deliver beyond traditional marketing mix modeling (MMM) enables brands to gain more control and actionable insights, fostering better strategic decisions and improved market performance.