aar
marketing and advertising company in London, United kingdom

aargroup.co.uk LinkedIn

Founded: 1975

11-50

London, United kingdom

marketing and advertising

About

AAR Group is a marketing consultancy specializing in marketing ecosystems
They offer services that help brands and agencies drive growth through strategic consultancy, agency selection and management, comprehensive reports, and e-learning programs.

Geographic Focus

AAR Group operates on a global scale, with a focus on regions including the UK, Germany, Americas, APAC, EMEA, and North America. They assist clients in navigating multi-regional agency partnerships and global marketing strategies.

Key Services & Benefits

AAR Rapid Response: Fast turnaround service for urgent briefs

Marketing Ecosystem Blueprint: Comprehensive report on modern marketing ecosystems

Creative Capital Manifesto: Insights into fostering creativity within organizations

Evolution of the Marketing Operating Model: Strategic report on marketing operations

Industry Trends Report: Analysis of current industry trends

No Bullsh*t Leadership E-Learning: Self-paced leadership development courses

AAR Upskill: Better Briefing: Training programs for creating effective briefs

Consultancy Services: Agency selection, strategy alignment, and operational support

Workshops and Seminars: Educational and networking events for marketing professionals

Comprehensive Agency Management: Facilitating and managing agency partnerships

Target Customers

AAR Group targets medium to large businesses and organizations across various industries, including energy, retail, non-profits, sports, technology, and consumer goods
Their clients include CMOs, marketing leaders, and decision-makers seeking to enhance their marketing operations, streamline agency partnerships, improve briefing processes, and develop leadership skills
They cater to both brands and marketing agencies looking for strategic growth and operational excellence.

Unique Value Proposition

AAR Group stands out with its deep specialist knowledge of marketing ecosystems and extensive experience from both agency and client sides
Their ability to rapidly respond to client needs through services like AAR Rapid Response, combined with their proven track record of successfully matching clients with the right agency partners, ensures cultural and capability alignment
Additionally, their comprehensive suite of reports and e-learning programs provides clients with strategic insights and skill development to drive sustained growth.