hybu cig cymru - meat promotion wales

hybu cig cymru - meat promotion wales
marketing and advertising company in Aberystwyth, United kingdom

Founded: 2003

11-50

Aberystwyth, United kingdom

marketing and advertising

About

  • HCC (Hybu Cig Cymru) is an industry-led organization responsible for the development, promotion, and marketing of Welsh red meat, including lamb, beef, and pork
  • They support Welsh farmers through research, training, and providing educational resources to ensure a sustainable and vibrant future for the Welsh red meat industry.

Geographic Focus

Wales

Key Services & Benefits

    Development, promotion, and marketing of Welsh lamb, beef, and pork

    Projects and Programmes: Meat Minds, Grasscheck, HCC Scholarship

    Educational resources: worksheets, recipes, videos, interactive quizzes

    Research and development support

    Market Bulletin with the latest cattle, sheep, and pig price analysis

    Training and support for the red meat supply chain

    Support for family farms

Target Customers

  • The primary target customers are Welsh farmers involved in sheep, beef, and pork production
  • Additionally, HCC targets stakeholders within the red meat supply chain, educators and young people through their educational resources, and consumers seeking high-quality Welsh red meat products
  • They also aim to reach international markets to promote Welsh red meat globally.

Unique Value Proposition

  • HCC distinguishes itself by combining traditional farming values with visionary practices to produce world-class Welsh red meat
  • Their comprehensive support ecosystem, including research and development, marketing, educational resources, and specialized programs like Meat Minds, positions them as a leader in promoting sustainable and high-quality Welsh red meat on a global scale.

Contact

Social Media

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