
marketing group zurich
research company in Zurich, Switzerland
11-50
Zurich, Switzerland
research
About
- Marketing Group Zurich conducts comprehensive research to develop, enhance, disseminate, and preserve knowledge across all relevant fields of marketing
- They engage in academic inquiry, teaching, and collaboration with both academic and industry partners to advance marketing science and practice.
Geographic Focus
The group is based in Zurich, Switzerland, with active collaborations and participation in international events and conferences.
Key Services & Benefits
AI Empathy Research Initiative
Data Donations for Social Good – Pandemic Crisis Management
Customer Base Analysis using Latent Attrition Models
Participation in International Marketing Conferences (e.g., AMA CBSIG Vienna, Sunbelt 2024, EMAC 2024)
Publication of Research Papers in Marketing Science
Hosting and Participating in Marketing Events and Workshops
Marketing Group Newsletter
Target Customers
- The primary target audience includes academic institutions, marketing researchers, and graduate students seeking advanced knowledge in marketing
- Additionally, industry professionals and practitioners looking for research-driven insights and strategies form a key audience
- The group also engages with policy makers and partners from both academia and the marketing industry who are interested in the social impact of marketing practices.
Unique Value Proposition
- Marketing Group Zurich stands out through its strong emphasis on interdisciplinary research, particularly in areas like AI empathy and social good
- Their collaborations with prestigious institutions such as ETH Zurich and University of Zurich, coupled with a dedicated focus on marketing for social impact, provide a unique blend of academic rigor and practical application
- This commitment to both knowledge advancement and societal benefit differentiates them from other marketing research groups.
Pricing
Pricing information is not available as Marketing Group Zurich primarily operates as a research and academic entity.
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