metha gestión & medios
marketing and advertising company in Zaragoza, Spain

Founded: 2006

Alayans is a media alliance comprising over 40 publications from 14 prestigious editorial groups
It leverages shared technology and data to provide agencies and advertisers with a unique, transparent, and flexible environment
Alayans offers comprehensive solutions for both publishers and advertisers, including real-time content personalization, advanced analytics, user qualification, dynamic paywall systems, and multi-format advertising options across print, digital, studio, and events.

Alayans offers regional influence with the capability to achieve national coverage, leveraging its network of influential regional publications.

Alayans targets advertising agencies, advertisers, and editorial publishers
Specifically, it caters to publishers seeking to enhance revenue through innovative solutions, advertisers aiming to reach highly qualified and unified audiences, and agencies managing comprehensive advertising campaigns
The platform is designed for organizations looking for transparent, data-driven advertising environments and those interested in leveraging advanced technologies like AI and machine learning for audience targeting and content personalization.

Alayans differentiates itself through its extensive alliance of over 40 publications, offering a unified and highly qualified audience base
It utilizes advanced technologies such as real-time AI-driven content personalization and Google Cloud-based analytics to deliver superior advertising solutions
The platform provides a transparent and flexible environment, enabling precise audience targeting and enhanced revenue opportunities for publishers
Additionally, Alayans' ability to create custom audience segments and offer multi-format creative solutions sets it apart from competitors.