About
- BQ Research & Consulting specializes in Customer Experience, Human Talent Analytics, and Shopper Marketing
- They provide research and consulting services that guide clients in decision-making processes and the development of strategic action plans using Big Data-based Business Analytics models.
Geographic Focus
Based in Madrid, Spain, with a central and executive office located at Avenida Sur del Aeropuerto de Barajas nº 16 4ºA, 28042 Madrid.
Key Services & Benefits
Comprehensive Business Intelligence models with real-time KPI monitoring
Experiential Marketing focusing on Shopper Satisfaction and Experience
Predictive Behavior Models for customer abandonment, retention, and demand
Analytical Pricing Models for key FMCG product categories with real-time information
Dynamic Geomarketing Dashboards for client and competitor positioning, area influence, and population characteristics
Customer Segmentation through data analysis and market studies
EYE Tracker Vision Analysis for storefronts, signage, and advertising to create heat maps
Social Media Management and communication plan design for brand positioning through content creation
Strategic Marketing and Client Intelligence Consulting for SMEs to achieve business objectives
Target Customers
- The target audience includes businesses seeking to enhance their brand, company, and human talent relationships with customers
- This encompasses small and medium-sized enterprises (SMEs) that require strategic marketing consulting and research services
- Additionally, their services cater to brands and companies looking to leverage Big Data and Business Intelligence for improving business outcomes.
Unique Value Proposition
- BQ Research & Consulting offers an integrated approach using Business Intelligence and Big Data-based models to provide a comprehensive and evolving real-time view of key company KPIs
- Their advanced analytics techniques, such as EYE Tracker for visual impact analysis and predictive behavior models, differentiate them by enabling clients to make informed decisions that enhance short, medium, and long-term business results.
Pricing
Pricing details are not available on the website.
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