publidirecta
marketing and advertising company in Madrid, Spain

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Founded: 1991

11-50

Madrid, Spain

marketing and advertising

About

Publidirecta is a marketing agency specializing in direct marketing and promotional services, including buzoneo (mail distribution), advertising distribution, azafatas (hostesses), cartelería (billboards), and comprehensive printing and graphic design solutions across Spain, Portugal, and Andorra.

Geographic Focus

Publidirecta operates extensively across Spain with key offices in Madrid, Barcelona, Sevilla, Valencia, Zaragoza, Málaga, and other major cities. Additionally, they provide services in Portugal and Andorra, supported by 72 distribution centers strategically located in primary cities and provincial capitals to ensure comprehensive coverage.

Key Services & Benefits

Buzoneo selectivo for targeted mail distribution

Azafatas and promotoras for event-based promotions

Geomarketing and GeoTargeting software for optimizing campaign areas

Real-time campaign tracking through a proprietary mobile app

Comprehensive reporting and analytics with daily reportings

GIS tools for identifying optimal distribution zones

Geo-encuestas, geo-formularios, and geo-chat for interactive data collection

High-quality printing and graphic design services

Extensive network with 72 distribution centers in Spain, Portugal, and Andorra

Specialized services for events, fairs, and promotional activities

Target Customers

Publidirecta targets businesses and organizations seeking effective direct marketing and promotional campaigns
Their services cater to a wide range of industries, including local businesses in major Spanish cities like Madrid, Barcelona, Sevilla, and Valencia, as well as companies operating in Portugal and Andorra
Ideal customers are those looking to increase sales through targeted advertising, enhance brand visibility at events, and utilize comprehensive marketing strategies supported by advanced technology and data-driven insights.

Unique Value Proposition

Publidirecta distinguishes itself with over 30 years of expertise in direct marketing, leveraging advanced geomarketing and geolocation technologies to optimize campaign effectiveness
Their proprietary mobile app enables real-time tracking and control of advertising distribution, ensuring transparency and high-quality execution
Additionally, their extensive network of 72 distribution centers across key regions ensures broad and precise reach, while their dedicated strategic consulting ensures campaigns are tailored for maximum results.

Pricing

Publidirecta emphasizes cost-effective campaign solutions, offering economically priced buzoneo services and customizable packages tailored to client budgets. Specific pricing details are not provided on the website and likely require direct consultation.