territory influence southern europe (bertelsmann group)
marketing and advertising company in Barcelona, Spain

About

• trnd is a collaborative marketing platform that connects members with leading global companies and brands
• It enables users to support their favorite brands, participate in projects, receive exclusive information, and influence the development of new products and services through a customer-driven approach.

Geographic Focus

While trnd engages members globally, there is an emphasis on expanding influence in Southern Europe, aligning with the TERRITORY Influence GmbH's strategic focus within the Bertelsmann Group.

Target Customers

• The target audience for trnd includes creative individuals, particularly active social media users such as TikTokers and Instagrammers
• It appeals to tech-savvy consumers who are enthusiastic about collaborating with major brands, sharing their experiences, and influencing product development
• Additionally, trnd targets individuals who prefer authentic, word-of-mouth promotion over traditional advertising methods.

Unique Value Proposition

• trnd offers a unique customer-centric marketing approach that leverages the power of personal networks to promote beloved brands
• By allowing members to actively participate in brand promotion and product development without any membership fees, trnd distinguishes itself from traditional advertising platforms
• The opportunity to gain exclusive insights, try new products, and directly influence future offerings adds significant value for its members.

Pricing

Membership with trnd is free of charge.