play the game agency
marketing and advertising company in Barcelona, Spain

Founded: 2016

Play the Game Agency is a Spanish boutique marketing agency specializing in video games, new entertainment, and esports
They offer services related to digital community engagement, content creation, physical events, influencer marketing, promotions, digital marketing strategies, and tailored solutions such as gamification, advergames, AI-oriented marketing products, immersive worlds, and VR.

Spain

Their target customers are brands and companies seeking to connect with digital communities, particularly in the gaming, esports, anime, music (including K-pop), sports, immersive worlds, and technology sectors
They cater to businesses looking to leverage influencer marketing, organize large-scale physical events for digital audiences, and utilize innovative digital marketing strategies to engage with younger, tech-savvy audiences, primarily within the Spanish market.

Play the Game Agency stands out as one of the few specialized Spanish marketing agencies focusing on video games, new entertainment, and esports
Since 2016, they have successfully connected over 60 top-tier brands through more than 350 projects
As an independent boutique agency, they offer customized and innovative solutions like advergames, gamification, AI marketing products, immersive experiences, and VR, enabling brands to authentically engage and create meaningful connections with digital communities.