About
- MDK Investigación de Mercados is a full-service market research institute based in Spain since 1998
- They offer both qualitative and quantitative studies tailored to client needs, specializing in customer experience (CX)
- Their services include strategic research, advanced fieldwork, statistical analysis, and comprehensive data treatment for consultancies and businesses.
Geographic Focus
Spain
Key Services & Benefits
Strategic research
Customer experience transformation
Advanced fieldwork
Qualitative and quantitative studies
Consumer, product, and brand studies
Advertising effectiveness analysis
Price analysis (BPTO)
Concept, product, and brand testing
Mystery shopping (in-person and telephone)
Online platform access for real-time project monitoring
Statistical data processing
Customized and innovative project methodologies
Target Customers
- MDK Investigación de Mercados targets a diverse range of clients, including consultancies, businesses across various sectors, and companies seeking strategic market insights
- Their services are designed for organizations looking to enhance customer experiences, develop strategic action plans based on market studies, and require customized research solutions
- Primarily focused on the Spanish market, they cater to clients needing tailored methodologies for specific market situations.
Unique Value Proposition
- MDK stands out with over 20 years of experience in the Spanish market, offering fully customized and ad-hoc research projects tailored to each client's specific needs
- Their specialization in customer experience (CX) allows them to transform and improve client relationships effectively
- Combining advanced technology with a dedicated human team ensures high-quality, innovative solutions
- Additionally, their online platform provides clients with 24/7 access to project progress in real-time.
Pricing
Pricing details are not explicitly provided on the website.
Contact
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