genex insights
market research company in Sandton, South africa

genex.co.za LinkedIn

Founded: 2011

51-200

Sandton, South africa

market research

About

IQbusiness Insights is a full-service market research and insights agency that leverages technology and human understanding to provide comprehensive quantitative and qualitative research, strategic consulting, and experience management solutions
They help businesses gain deep market, customer, and employee insights to drive growth and achieve business objectives.

Geographic Focus

35 markets across Africa and the Middle East.

Key Services & Benefits

Ideation

Concept Testing

Portfolio Optimisation

Customer Value Proposition (CVP)

Brand Health Monitoring

Corporate Reputation Tracking

Market Share Analysis

Copy Testing

Campaign Testing

Media Tracking

Monitoring & Evaluation

Contextual Landscape Analysis

Usage & Attitude Studies

Segmentation

Market Sizing

Adhoc Customer and Employee Experience Research

Customer Satisfaction (CSAT)

Stakeholder Perceptions

Voice of Customer (VoC)

Employee Engagement

Data Collection and Storage

Real-Time Reporting

Case Management

Strategy Development

Journey Mapping

CX Maturity Assessment

Accredited & Bespoke Training

Adhoc Research & Consulting

Insights Communities Development

Target Customers

IQbusiness Insights targets businesses operating in Africa and the Middle East seeking in-depth market research and strategic insights
Their clients include companies looking to expand across the African continent and beyond, across various industries that require data-driven decision-making, customer experience enhancement, brand tracking, and competitive analysis.

Unique Value Proposition

IQbusiness Insights stands out as a proudly African organization with a unique combination of home-grown expertise from Genex Insights and digital disruptors like nudge
They offer rapid, quality insights at affordable prices, supported by extensive online communities across 35 markets
Their innovative methodologies, long-term client relationships, and deep sector expertise provide actionable and innovative solutions that differentiate them from traditional and multinational competitors.

Pricing

IQbusiness Insights offers their market research and insights services at affordable prices, making quality insights accessible compared to traditional, often more expensive multinational operators. Specific pricing details were not available.