the creative counsel

the creative counsel
marketing and advertising company in Johannesburg, South africa

Founded: 2001

201-500

Johannesburg, South africa

marketing and advertising

About

  • Publicis Commerce offers a comprehensive suite of retail execution and shopper marketing services, including data analytics, omni-channel marketing, logistics, and bespoke retail cloud solutions
  • Their focus is on creating impactful "Hero Moments" that foster authentic connections between brands and consumers.

Geographic Focus

South Africa

Key Services & Benefits

    Retail Cloud: A bespoke enterprise application with intelligent cloud-based architecture and customizable API integration.

    Vodacom SmartStart Chatbot: An intelligent WhatsApp service providing 24/7 support for retail consultants.

    Data & Insights: Comprehensive data analytics to inform marketing strategies.

    Shopper Marketing & Integrated RTM: Strategies to engage shoppers across various channels.

    Field & Channel Marketing: On-ground marketing initiatives to boost brand presence.

    Events & Activations: Planning and execution of impactful brand events.

    Promotional Risk/Reward/Loyalty: Managing promotional strategies to maximize rewards and minimize risks.

    Retail POS Strategy Design Implementation: Designing and implementing point-of-sale strategies.

    Training & Development: Comprehensive training programs for retail staff.

Target Customers

  • Publicis Commerce primarily targets brands and businesses operating within the retail sector, particularly those seeking to enhance their in-store execution, shopper engagement, and marketing strategies
  • Their services are tailored for companies looking to create memorable customer experiences and drive brand loyalty, with a strong emphasis on the South African market.

Unique Value Proposition

  • Publicis Commerce distinguishes itself by focusing on creating "Hero Moments" that deliver genuine, memorable interactions between brands and consumers
  • Combining human-delivered services with advanced technology, such as their Retail Cloud platform and intelligent chatbots, they provide customized, impactful solutions that go beyond standard retail compliance, ensuring a lasting positive impact on both brands and their audiences.

Pricing

Pricing details are not available on the website.

Contact

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