masutane
market research company in Johannesburg, South africa

About

• Masutane is a 100% black female-owned market research agency offering comprehensive market research and marketing solutions
• They specialize in providing strategic insights to help businesses build brands that resonate with African consumers through services such as qualitative research, brand positioning, consumer and shopper research, concept and packaging evaluations, ideation workshops, consumer immersions, and industry-specific solutions.

Geographic Focus

Masutane operates across South Africa, Swaziland, Lesotho, Zimbabwe, Zambia, Botswana, Ghana, Uganda, Namibia, Kenya, and Rwanda. They have a strong presence in all major South African provinces and effectively engage both urban and peri-urban areas.

Target Customers

• Masutane targets businesses and brands seeking to grow and connect deeply with African consumers
• Their audience includes corporate clients and partner agencies across various industries looking for specialized consumer insights
• They focus on mass markets (Black LSM 5-7) and the middle class (Black 8-10), particularly targeting youth and teens
• Geographically, they serve clients in South Africa, Swaziland, Lesotho, Zimbabwe, Zambia, Botswana, Ghana, Uganda, Namibia, Kenya, and Rwanda, engaging both urban and peri-urban areas.

Unique Value Proposition

• Masutane stands out as a black female-owned agency with over 20 years of expertise in African consumer insights
• They offer a unique value chain from recruitment to analysis, providing layered and actionable insights at every research stage
• Their proprietary project management system and development programs through the Market Research Academy enhance their capabilities, enabling them to deliver authentic African consumer stories and foster meaningful consumer-brand connections.