iab south africa
marketing and advertising company in Cape town, South africa

About

• IAB South Africa is a member-driven industry body that empowers the media and marketing industries to thrive in a digital economy
• They offer resources and support through education, industry measurement tools, prestigious awards, reports, events, and initiatives aimed at fostering growth and innovation within the South African digital marketing and media sectors.

Geographic Focus

South Africa

Target Customers

• IAB South Africa targets a wide range of stakeholders in the digital marketing and media ecosystem, including advertising agencies, publishers, brands, digital platforms, adtech companies, educational institutions, and other marketing and media professionals
• Additionally, they engage young professionals through their Youth Action Council and collaborate with influencers and content creators to drive industry standards and innovation.

Unique Value Proposition

• IAB South Africa offers a comprehensive suite of resources and support tailored to the South African digital marketing and media industries
• With a robust membership of over 150 prominent organizations, they provide exclusive access to industry data, set industry standards, host prestigious awards like the Bookmark Awards, and facilitate educational programs and events
• Their collaborative initiatives with regulatory bodies and focus on youth engagement further distinguish them as a pivotal organization driving growth and innovation in the local digital economy.

Pricing

Pricing information is not available on the website.