insightspedia

insightspedia
market research company in Makati, Philippines

Founded: 2016

11-50

Makati, Philippines

market research

About

  • Insightspedia offers comprehensive qualitative market research services, including in-Home Use Tests (iHUT), online focus groups, web and phone interviews, online bulletin boards, mobile ethnographies, and real-time pricing data monitoring using crowdsourcing technology
  • They provide end-to-end solutions from participant recruitment and product delivery to data analysis and follow-up surveys.

Geographic Focus

Insightspedia primarily operates in the Philippines, leveraging local expertise and the largest local online panels to deliver targeted and effective market research solutions.

Key Services & Benefits

    In-Home Use Tests (iHUT)

    Online Focus Groups

    Web and Phone Interviews

    Online Bulletin Boards

    Mobile Ethnographies

    Product Delivery and Logistics Coordination

    Follow-up Surveys

    Product Return Services

    Online Communities (MROCs)

    Real-time Pricing Data Monitoring

    Intelligence and Decision-making Toolkit for Retailers

    Bespoke Data Analysis Dashboards

    Flexible Menu-type Service Packages

    Engaging Rewards Catalogue

    High Project Capacity with Automated Sampling & Data Collection

Target Customers

  • Insightspedia targets businesses and organizations that require in-depth qualitative market research
  • This includes retailers, customer insight teams, operations and merchandising departments, and any entities seeking to enhance customer knowledge, engagement, and data-driven decision-making
  • Their services are ideal for companies aiming to improve customer experience, drive sales growth, and stay competitive through informed strategies.

Unique Value Proposition

  • Insightspedia stands out through its extensive experience in online qualitative research within the Philippines, possessing the largest and most niche online panels locally
  • They offer flexible, menu-type services allowing clients to purchase only what they need
  • Their proprietary crowdsourcing technology enables real-time pricing data collection, and a dedicated team of local experts ensures high-quality project execution
  • Additionally, their advanced data science capabilities provide bespoke dashboards for actionable insights.

Pricing

Insightspedia offers flexible, menu-type service packages allowing clients to purchase only the services they need. Specific pricing details are not provided on the website and interested parties are encouraged to contact their experts for customized pricing.

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