customer insights center rijksuniversiteit groningen
marketing and advertising company in Groningen, Netherlands

About

• The Customer Insights Center (RUGCIC) at the University of Groningen provides businesses with advanced customer insights by integrating academic research, data science, and marketing expertise
• It facilitates collaboration between students, researchers, and companies to translate theoretical knowledge into practical applications.

Geographic Focus

Netherlands

Target Customers

• RUGCIC targets medium to large businesses operating primarily in the Netherlands that seek to enhance their understanding of customer behavior through data-driven and scientifically-backed insights
• Current members include prominent Dutch companies across various industries such as telecommunications (KPN), publishing (Noordhoff), transportation (NS), and retail (Wehkamp), indicating a focus on companies that value strategic marketing and customer analytics.

Unique Value Proposition

• RUGCIC uniquely combines academic rigor with practical business applications, offering access to cutting-edge marketing knowledge and data science methodologies
• By leveraging the expertise of university students and researchers, alongside a strong network of established businesses, RUGCIC provides a comprehensive platform for generating actionable customer insights that are both innovative and scientifically validated.

Contact

• [email protected]