faktor b.v.
marketing and advertising company in Amsterdam, Netherlands

About

• The LiveRamp Data Collaboration Platform enables comprehensive data collaboration through four specialized product portfolios: Live/Identity, Live/Access, Live/Connectivity, and Live/Insights
• It supports a wide range of use cases, from first-party data management and enterprise identity strategies to clean room analytics and cross-cloud integrations.

Target Customers

• LiveRamp targets large enterprises and businesses that require advanced data collaboration solutions
• This includes marketing teams, customer data scientists, and organizations seeking to build scalable consumer data strategies, eliminate data silos, enhance customer understanding, and maximize marketing impact
• Notable customers include global brands like McDonald’s, indicating a focus on companies with substantial data needs and a commitment to customer privacy.

Unique Value Proposition

• LiveRamp stands out with its robust and privacy-centric identity solutions, utilizing RampID for durable customer identification across digital ecosystems
• The platform offers extensive partnerships with data providers, enabling rich data collaborations and access to a dynamic marketplace for third-party data
• Additionally, LiveRamp provides flexible cloud integrations, advanced clean room analytics, and a continuously learning knowledge base, ensuring accurate and connected customer views while maintaining stringent privacy standards.

Pricing

Pricing details are not available on the website.