lamarcalab®

lamarcalab®
market research company in Zapopan, Mexico

Founded: 2000

11-50

Zapopan, Mexico

market research

About

  • LAMARCALAB is a strategic consulting firm with over 24 years of experience, offering comprehensive marketing and business strategy services
  • They transform insights into actionable plans, providing support in market analysis, brand positioning, product design, pricing strategy, commercial operations, sponsorship and alliance management, and training to drive sustainable growth for over 200 brands.

Geographic Focus

LAMARCALAB operates in regions including Central America, the Caribbean, the United States, and across Latin America, providing market validation, expansion support, and strategic consulting to both local and international markets.

Key Services & Benefits

    Strategic Marketing Consulting

    Market Analysis and Diagnosis

    Brand Positioning and Strategy Development

    Market Validation and Product Design

    Pricing Strategy and Support in Negotiations

    Commercial Protocol Support

    Sponsorship and Alliance Management

    ROI Measurement and Performance Indicators

    Workshops and Training for Commercial Teams

    Specific Action Design (Promotions, Launches, etc.)

    Market Expansion Support (Export/Import)

    Comprehensive Strategy Monitoring and Adjustment

Target Customers

  • LAMARCALAB targets medium to large businesses and established brands across various industries seeking strategic marketing consulting and business growth support
  • Their clients include companies looking to expand into new markets, enhance their commercial operations, manage sponsorships and alliances, and train their sales and marketing teams
  • Notable clients such as Honda and Boehringer Ingelheim indicate a focus on both local and international enterprises aiming for sustainable and measurable results.

Unique Value Proposition

  • LAMARCALAB stands out with its extensive 24-year experience and a deep understanding of diverse industries and consumer cultures
  • They excel in transforming strategic insights into concrete action plans, ensuring real and lasting results
  • Their commitment to personalized, long-term partnerships focused on measurable ROI, alongside their comprehensive approach that covers all aspects of marketing and commercial strategies, differentiates them from competitors.

Pricing

No pricing information available on the website.

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