antropomedia
market research company in Zapopan, Mexico

About

• Antropomedia specializes in Digital Anthropology®, offering research and strategic solutions that help companies understand and connect with their target audiences through digital communities
• Their services include social media profiling, consumer opinion mining, market segmentation, content strategy development, and a comprehensive digital tribe encyclopedia called Antropomedia Express
• Additionally, they offer workshops, mentoring, conferences, and online courses through the Antropomedia Academy.

Geographic Focus

Antropomedia operates globally, with headquarters in Switzerland (Neuchâtel) and Mexico (Guadalajara). They serve companies and organizations around the world, catering to a diverse international clientele.

Target Customers

• Antropomedia targets a diverse range of clients including transnational conglomerates, regional firms, local companies, and independent professionals across various industries such as hospitality, training, wine, advertising, and branding
• Their solutions are designed for businesses seeking to gain competitive advantages through deep customer insights, improve operational efficiency, enhance strategic development, drive sales and market expansion, and foster creativity in advertising and branding
• Both large corporations and startups can benefit from their offerings.

Unique Value Proposition

• Antropomedia distinguishes itself through its proprietary Digital Anthropology® methodology, which combines qualitative and quantitative research to provide unparalleled insights into consumer tribes and digital interactions
• Their approach goes beyond traditional market research by deeply exploring the human aspects of digital communities, enabling authentic and memorable customer experiences
• Additionally, their Antropomedia Express platform offers a unique, subscription-based digital tribe encyclopedia enhanced with artificial intelligence, providing clients with real-time access to consumer insights and strategic recommendations.

Pricing

Pricing details are not explicitly provided on the website. Antropomedia Express operates on a subscription-based model, and other services may require direct contact for customized pricing.