pearson s.a. de c.v.
market research company in New york, Mexico

About

• Pearson Research offers comprehensive market research and public opinion services aimed at enhancing customer and employee experiences
• They provide customized solutions for data collection, analysis, and timely delivery of actionable insights using both traditional and digital channels, supported by artificial intelligence tools.

Geographic Focus

Mexico, specifically headquartered in Polanco, Mexico City (CDMX).

Target Customers

• Pearson Research targets businesses and organizations in Mexico that seek to improve their customer and employee experiences through data-driven decision-making
• Their services are ideal for companies looking to understand consumer behavior, brand perception, market trends, and voter profiles
• Industries such as consumer goods, politics, hospitality, and retail that require in-depth qualitative and quantitative research benefit from their offerings.

Unique Value Proposition

• With over 35 years of expertise, Pearson Research delivers tailored market research solutions that integrate advanced technologies like artificial intelligence and neuromarketing
• Their ability to provide real-time data through multiple channels, coupled with specialized facilities like Cámara Gesell, enables them to offer deep sensory and behavioral insights
• Additionally, their focus on reducing turnaround time for delivering results ensures clients can make swift and informed decisions.