
pearson s.a. de c.v.
market research company in New york, Mexico
Founded: 1988
51-200
New york, Mexico
market research
About
- Pearson Research offers comprehensive market research and public opinion services aimed at enhancing customer and employee experiences
- They provide customized solutions for data collection, analysis, and timely delivery of actionable insights using both traditional and digital channels, supported by artificial intelligence tools.
Geographic Focus
Mexico, specifically headquartered in Polanco, Mexico City (CDMX).
Key Services & Benefits
Investigación de mercados
Opinión pública
Experiencia y satisfacción del cliente
Neuromarketing
Investigación cualitativa
Investigación cuantitativa
Social listening
Geomarketing
Conjoint Analysis
Elasticidad de Precios
Conocimiento del Consumidor
Tracking Publicitario
Imagen y Posicionamiento
Product Testing
Segmentación
Ad-Hoc
Target Customers
- Pearson Research targets businesses and organizations in Mexico that seek to improve their customer and employee experiences through data-driven decision-making
- Their services are ideal for companies looking to understand consumer behavior, brand perception, market trends, and voter profiles
- Industries such as consumer goods, politics, hospitality, and retail that require in-depth qualitative and quantitative research benefit from their offerings.
Unique Value Proposition
- With over 35 years of expertise, Pearson Research delivers tailored market research solutions that integrate advanced technologies like artificial intelligence and neuromarketing
- Their ability to provide real-time data through multiple channels, coupled with specialized facilities like Cámara Gesell, enables them to offer deep sensory and behavioral insights
- Additionally, their focus on reducing turnaround time for delivering results ensures clients can make swift and informed decisions.
Social Media
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