wpp-scangroup
marketing and advertising company in Nairobi, Kenya

About

• WPP Scangroup is a premier marketing and communication group offering a comprehensive Marketing Automation Platform
• Their services focus on driving customer acquisitions, enhancing customer lifetime value, automating customer relationship management through data-driven communications, and facilitating cross-selling opportunities using their proprietary single view opportunities’ discovery engine.

Geographic Focus

Sub Saharan Africa, with significant operations in countries like Kenya through entities such as Ogilvy Africa.

Target Customers

• WPP Scangroup targets businesses and organizations operating within Sub Saharan Africa, including sectors such as tourism, banking, conservation, and other industries seeking advanced marketing automation and communication solutions
• Their services cater to both local enterprises and international clients aiming to enhance their market presence and customer engagement in the diverse Sub Saharan African markets.

Unique Value Proposition

• WPP Scangroup distinguishes itself as the largest marketing and communication group in Sub Saharan Africa, leveraging a strong local presence across multiple countries in the region
• Their multi-agency and multidisciplinary approach, combined with proprietary technologies like their single view opportunities’ discovery engine, enables them to deliver scalable and efficient marketing automation solutions that drive significant growth and maximize customer lifetime value.