
sagaci research
market research company in Nairobi, Kenya
Founded: 2012
51-200
Nairobi, Kenya
market research
About
- Sagaci Research is a leading market research firm specializing in providing data and insights tailored for the African continent
- Their offerings include brand performance tracking, online panels, consumer data, retail audits, and customized research solutions to help businesses understand and grow in African markets.
Geographic Focus
Africa and nowhere else
Key Services & Benefits
SagaBrand – Brand performance tracking for African insurance and banking sectors
SagaCube – Comprehensive consumer data and insights platform
SagaTracker – Real-time monitoring of brand health and market share
Online Panels – Pan-African consumer panels for rapid insights
Retail Audits – Tracking brand performance in the retail trade
Customized Research Projects – Tailored studies to meet specific business needs
Syndicated Products – Off-the-shelf research solutions with unique datasets
Quality Control Systems – Automated and manual checks to ensure data reliability
Target Customers
- Sagaci Research targets a diverse range of clients, including multinational corporations, local and regional businesses, consulting firms, and investors
- Their services are designed for companies operating in sectors such as FMCG, insurance, food and beverage, and financial services that seek to understand African consumer behaviors, market trends, and brand performance to inform strategic decisions.
Unique Value Proposition
- Sagaci Research stands out through its deep expertise and extensive footprint across the African continent, covering over 34 countries
- They offer state-of-the-art quality control systems and unique, continuously updated datasets that provide reliable and actionable insights
- With their own field teams and online panels, Sagaci ensures robust data collection and customization, backed by nine years of experience and over 200 successful projects.
Pricing
Pricing details are not available on the website.
Contact
Social Media
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