madcrumbs
marketing and advertising company in Rome, Italy
11-50
Rome, Italy
marketing and advertising
About
- Madcrumbs is a data-driven digital marketing and web analytics agency specializing in the setup and management of analytics and tag management platforms for both web and mobile applications
- They offer services including data visualization, AI integration, marketing audits, strategic planning, content production, and optimization of paid advertising channels.
Geographic Focus
Based in Rome, Italy, Madcrumbs serves both Italian and international clients, supporting major digital agencies globally.
Key Services & Benefits
Advanced setup for major web analytics and tag management platforms (GA4, Adobe Analytics, Matomo, etc.)
Client-side and server-side tracking architecture development
GDPR-compliant cookie and consent management
Data visualization implementation using tools like Tableau and Google Looker
App tracking configuration for iOS and Android platforms
Comprehensive Data Marketing Audits including performance and competitor analysis
Strategic planning for SEO, social media, paid advertising, and content marketing
Production of editorial and social content aligned with strategic objectives
Continuous testing and experimentation with new paid advertising features and platforms
Target Customers
- Madcrumbs targets brands and businesses seeking to centralize user data across digital touchpoints
- Their clients include large enterprises, digital agencies (both Italian and international), and organizations aiming to enhance their online performance through data-driven strategies
- They cater to companies needing comprehensive analytics setup, GDPR-compliant data management, and advanced marketing strategies.
Unique Value Proposition
- Madcrumbs stands out with its comprehensive data-driven approach integrated with artificial intelligence
- They offer extensive expertise in a wide range of analytics and tag management platforms, ensuring GDPR compliance through advanced cookie and consent management
- With over 150 projects completed, they provide deep analytical insights and strategic support tailored to enhance brand performance and support large digital agencies.
Pricing
Pricing details are not available on the website.
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