blendee
marketing and advertising company in Milan, Italy

About

• Blendee is an omnichannel marketing automation platform and a comprehensive Customer Data Platform (CDP) widely used in Italy
• It leverages data and artificial intelligence to anticipate customer needs, creating personalized and seamless customer experiences across multiple channels.

Geographic Focus

Primarily focused on the Italian market, with a presence in Europe.

Target Customers

• Blendee targets a diverse range of businesses aiming to optimize their marketing strategies through data-driven solutions
• This includes e-commerce companies, lead generation firms, retail point-of-sale operations, B2B and B2C enterprises, publishers, media agencies, broadcasters, and organizations in sectors such as consumer goods, travel, media and publishing, retail (GDO), and automotive industries
• Their platform is designed for businesses seeking to enhance customer engagement, increase sales, and implement sophisticated segmentation and personalization strategies.

Unique Value Proposition

• Blendee distinguishes itself as the first integrated Customer Data Platform (CDP) that combines the functionalities of a modern CDP with a powerful Data Management Platform (DMP)
• It offers a centralized SaaS solution that manages all marketing channels from a single console, ensures data security and GDPR compliance, and seamlessly integrates with major CMS, CRM, DMP, DSP, and other digital systems
• With over a decade of experience in the MadTech ecosystem, Blendee empowers businesses to execute data-driven, omnichannel marketing strategies efficiently and effectively.