
About
- Alca Marketing offers operational marketing strategies and executes on-field actions to enhance product sales across various retail channels
- They specialize in in-store marketing, omnichannel activities, and brand awareness initiatives to drive sell-out for consumer brands.
Geographic Focus
Alca Marketing is based in Florence, Italy, indicating a primary focus within the Italian market.
Key Services & Benefits
In-store marketing strategies
Omnichannel marketing activities
Brand awareness activations
Support and coordination of sales force
Retailtainment and social engagement campaigns
Sampling, lead generation, and flyering
Content creation for social and digital channels
Event-based marketing actions
Dedicated Business Units for specialized campaigns
Day-to-day management of marketing operations
Target Customers
- Alca Marketing targets consumer goods companies operating in GDO (Grande Distribuzione Organizzata), GDS (Grande Distribuzione Specializzata), retail stores, shop-in-shop setups, and temporary shops
- Their services are ideal for brands seeking to increase sales at the point of purchase, including sectors such as garden products, orthofructicoli (fruits and vegetables), HORECA (Hotels, Restaurants, Cafes), and those participating in street events, fairs, and sports events.
Unique Value Proposition
- Alca Marketing distinguishes itself through decades of collaboration with leading consumer brands and expertise in trade marketing
- They excel in capturing consumer attention at the critical last mile of the purchase decision, transforming operational strategies into successful experiential executions
- Their omnichannel approach seamlessly integrates modern technologies with human-centric emotions, supported by dedicated business units that ensure comprehensive and tailored marketing solutions.
Pricing
Pricing details are not explicitly provided on the website. Alca Marketing offers flexible investment options tailored to product launches, seasonal peaks, or the expansion into new areas, which can be discussed upon contact.
Contact
Social Media
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