ipsos b&a
market research company in Dublin, Ireland

Founded: 1985

Ipsos B&A is Ireland’s leading market research and insight consultancy, offering a comprehensive range of qualitative and quantitative research methodologies to help businesses understand consumer behavior, strategic marketing, and branding.

Ireland

Ipsos B&A targets businesses and organizations in Ireland seeking to gain deep insights into consumer behavior, strategic marketing, and branding
Their services are tailored for companies looking to address specific business challenges, enhance customer experience, develop brand strategies, and make data-driven decisions
The target audience includes marketing professionals, brand managers, business strategists, and organizations across various industries that require in-depth market research and consultancy services.

Ipsos B&A stands out through its long-standing legacy since 1985, combining high-quality qualitative and quantitative research methodologies
Their bespoke research strategies, backed by extensive expertise and experience, provide clients with a clear understanding of consumer behavior and market dynamics
Additionally, their large independent consumer panel, AcumenPanel.ie, offers access to the most representative consumer opinions in Ireland, enhancing the reliability and depth of their insights.