base research and consultancy

base research and consultancy
market research company in New delhi, India

Founded: 2010

11-50

New delhi, India

market research

About

  • Base Research Consultancy Group (BRCG) is a leading non-profit, non-partisan public policy think tank in India
  • It specializes in conducting comprehensive research that contributes to high-quality scholarship, the development of effective policies, and fostering robust public discourse on various socio-economic and political issues.

Geographic Focus

India

Key Services & Benefits

    Public policy research and consultancy

    Advertising research and ad tracking

    Consumer behavior and buyer decision-making analysis

    Neuromarketing studies

    Trendspotting (Coolhunting) in fashion, music, and lifestyle

    Store audits and market share analysis

    Exploratory, descriptive, and causal research methodologies

    Continuous in-market brand performance monitoring

    High-quality scholarship production

    Robust public discourse facilitation

Target Customers

  • BRCG primarily targets government agencies, policymakers, academic institutions, non-governmental organizations, and businesses seeking in-depth research and consultancy services
  • Their clientele includes stakeholders interested in public policy development, market research, advertising effectiveness, consumer behavior analysis, and cultural trend forecasting.

Unique Value Proposition

  • BRCG distinguishes itself through its non-profit, non-partisan stance and its commitment to independent, high-quality research
  • The consultancy boasts a community of distinguished academics and practitioners from diverse disciplines, ensuring multidisciplinary approaches and robust analysis
  • Their focus on both public policy and market research allows them to provide comprehensive insights that bridge the gap between academic research and practical policy-making.

Pricing

Pricing details are not available on the website.

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