
About
- Base Research Consultancy Group (BRCG) is a leading non-profit, non-partisan public policy think tank in India
- It specializes in conducting comprehensive research that contributes to high-quality scholarship, the development of effective policies, and fostering robust public discourse on various socio-economic and political issues.
Geographic Focus
India
Key Services & Benefits
Public policy research and consultancy
Advertising research and ad tracking
Consumer behavior and buyer decision-making analysis
Neuromarketing studies
Trendspotting (Coolhunting) in fashion, music, and lifestyle
Store audits and market share analysis
Exploratory, descriptive, and causal research methodologies
Continuous in-market brand performance monitoring
High-quality scholarship production
Robust public discourse facilitation
Target Customers
- BRCG primarily targets government agencies, policymakers, academic institutions, non-governmental organizations, and businesses seeking in-depth research and consultancy services
- Their clientele includes stakeholders interested in public policy development, market research, advertising effectiveness, consumer behavior analysis, and cultural trend forecasting.
Unique Value Proposition
- BRCG distinguishes itself through its non-profit, non-partisan stance and its commitment to independent, high-quality research
- The consultancy boasts a community of distinguished academics and practitioners from diverse disciplines, ensuring multidisciplinary approaches and robust analysis
- Their focus on both public policy and market research allows them to provide comprehensive insights that bridge the gap between academic research and practical policy-making.
Pricing
Pricing details are not available on the website.
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