the advertising standards council of india

the advertising standards council of india
marketing and advertising company in Mumbai, India

Founded: 1985

11-50

Mumbai, India

marketing and advertising

About

  • The Advertising Standards Council of India (ASCI) offers comprehensive guidelines and regulatory frameworks for influencer advertising on digital media through its ASCI.Social platform
  • This initiative aims to ensure transparency, ethical practices, and consumer protection in the rapidly growing influencer marketing industry in India.

Geographic Focus

India

Key Services & Benefits

    Influencer Advertising Guidelines for digital media

    ASCI.Social community platform for influencers, brands, and marketers

    Partnership with Reech for AI-driven content monitoring

    Educational resources on Intellectual Property, contracts, and negotiations

    Enforcement mechanisms including compliance checks and corrective actions

    Webinars and panel discussions on influencer marketing trends and regulations

    Mandatory disclosure rules for all promotional content

    Support for voluntary content modification or withdrawal

Target Customers

  • ASCI.Social targets a diverse range of stakeholders in the influencer marketing ecosystem, including digital influencers, brands seeking to engage in influencer partnerships, content creators, advertising and marketing agencies, and consumers who interact with influencer content
  • Additionally, it serves regulatory bodies and industry professionals interested in maintaining ethical standards in digital advertising.

Unique Value Proposition

  • ASCI.Social stands out by providing authoritative, self-regulatory guidelines specifically tailored for the Indian influencer marketing landscape
  • It leverages advanced technology through its partnership with Reech to monitor and enforce compliance, ensuring transparency and ethical practices
  • This combination of regulatory oversight and technological support creates a trusted environment for brands, influencers, and consumers alike.

Pricing

Pricing details are not available.

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