dragonfly market research
market research company in Mumbai, India

About

• Dragonfly Market Research is an innovative qualitative research and consumer insights agency
• They specialize in decoding business problems through the lens of culture and consumer behavior, providing actionable insights that drive business growth
• Their services include customized research, syndicated studies, research education, and advanced research methodologies leveraging traditional, digital, and neuroscientific approaches.

Geographic Focus

Based in Mumbai, India, Dragonfly Market Research primarily serves clients within India, as evidenced by their client testimonials from Indian companies. However, their comprehensive services and methodologies suggest the capability to cater to an international clientele as well.

Target Customers

• Dragonfly Market Research targets mid to large-sized businesses across various industries seeking deep consumer insights and strategic guidance
• Their clientele includes companies in media, finance, personal care, cement, conglomerates, and more, such as MTV, Dream11, Fullerton India Credit, ABP News, Symphony Limited, Ultratech Cement, and the Aditya Birla Group
• These organizations value comprehensive consumer behavior analysis to inform their marketing, brand positioning, and business strategies.

Unique Value Proposition

• Dragonfly Market Research distinguishes itself through its deep cultural understanding and expertise in consumer behavior
• By utilizing the latest frameworks, methodologies, and cutting-edge technologies, they offer comprehensive and actionable insights that go beyond traditional research methods
• Their ability to integrate qualitative, digital, and neuroscientific approaches allows them to uncover profound consumer truths, enabling clients to make informed decisions and drive business growth
• Additionally, their dedicated and passionate team ensures personalized attention and high-quality deliverables.

Pricing

Pricing details are not available on the website.