digicides

digicides
marketing and advertising company in Gurgaon, India

Founded: 2017

11-50

Gurgaon, India

marketing and advertising

About

  • Digicides Marketing Services Private Limited is a SAAS communication platform designed for the agriculture industry
  • They develop analytics-based communication products that enable companies to connect with farmers, manage and analyze farmer demographics, engage through multiple communication channels from a unified interface, and convert interactions into paid customers.

Geographic Focus

India

Key Services & Benefits

    Digitrack: Generate new farmer leads and maintain existing farmer data seamlessly.

    Digiconnect: Measure the impact of each communication channel and segment farmers based on channel effectiveness.

    DigiNews: Conduct virtual interactive sessions, training, product launches, and manage various campaigns.

    DigiSampling: Check WhatsApp availability and location information of farmers' database.

    DigiScan: Automate communications based on farmers' sowing dates to reach them at the right time.

    DigiPlanner: Integrate digital advertising channels including media planning, content creation, and campaign tracking to generate leads and conversions.

    DigiService: Utilize NFC/QR-enabled customizable cards for impactful point-of-contact sales and real-time product/service engagement tracking.

    Campaign Management: Manage distribution, lucky draws, coupon distributions, and track feedback from end customers.

    Multi-channel Engagement: Engage with farmers through SMS, calls, WhatsApp from a unified platform.

Target Customers

  • Digicides targets a diverse range of agriculture-focused businesses including Agri input companies, micro financing and banking institutions, machinery and equipment suppliers, Farm to Fork companies, Farmer Producer Organizations (FPOs), local retailers, mandis, fisheries, dairy, and poultry businesses
  • Essentially, any organization involved in the agricultural supply chain seeking to enhance their communication and engagement with farmers.

Unique Value Proposition

  • Digicides offers a comprehensive, analytics-driven communication platform tailored specifically for the agriculture industry
  • Their unique value lies in integrating multiple communication channels into a single interface, providing robust data generation and management for farmer demographics, enabling measurable and effective engagement strategies, and offering innovative tools like NFC/QR-enabled cards for real-time sales influence
  • Additionally, their suite of products facilitates automated, targeted communications, interactive farmer sessions, and detailed performance tracking, setting them apart as a holistic solution for agri-business communication needs.

Pricing

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