yoptima
marketing and advertising company in Bengaluru, India

yoptima.com LinkedIn

Founded: 2013

11-50

Bengaluru, India

marketing and advertising

About

YOptima is an AI-powered, programmatic-first, full-funnel growth marketing platform that offers programmatic media buying, growth strategy, and big data analytics
It serves digital marketers and media agencies globally, optimizing media investments across all digital screens, including Connected TV (CTV), to drive accelerated business growth.

Geographic Focus

YOptima operates globally, with case studies highlighting campaigns in Indonesia, India, and other international markets.

Key Services & Benefits

Programmatic-first strategy

AI-powered, Full-funnel Marketing Solutions

Audience Pretargeting

Custom Audiences

High-Value Inventory

Guaranteed Viewability

Flexible Pricing Models (CPM, gvCPM, CPC, etc.)

20+ Targeting Levers (Audience, Context, Geography, Inventory, Media)

Full-funnel Growth Strategy (Brand Recall, Search Lift, Conversion Rates)

Custom Bidding and Outcome-based Buying

RFM Strategies for Re-engagement, Upsell, Cross-sell

Digital Out of Home (DOOH) Ads

Data-driven Creatives and Dynamic Creative Optimization (DCO)

Connected TV Marketing

Fully Managed Services

Strategic Consulting

Proprietary Technologies (DeepVu, nyo, Sonagraph)

Campaign Optimization Tools

Robotic Process Automation for Campaign Lifecycle Management

Integrated Data Management Platform (DMP) for Audience Insights

Target Customers

YOptima targets digital marketers, media agencies, and Chief Marketing Officers (CMOs) seeking to advance their digital transformation through programmatic media
Their services are ideal for leading brands across various industries, including health-tech platforms, budget hotel aggregators, domain registration platforms, and technology consulting companies aiming to optimize media budgets, enhance audience targeting, and drive business growth.

Unique Value Proposition

YOptima differentiates itself with its AI-powered, full-funnel approach that combines machine learning with human intelligence to deliver deep audience insights and optimize performance across the marketing funnel
Its proprietary technologies such as DeepVu, nyo, and Sonagraph enable advanced campaign optimization, robotic process automation, and integrated data management
Additionally, YOptima offers flexible and transparent pricing models, guaranteed viewability, and outcome-driven managed services backed by deep domain expertise and strategic consulting.

Pricing

YOptima offers flexible pricing models including CPM, gvCPM, Cost-per-view, CPC, and more. Their pricing is fully transparent and outcome-driven, tailored to fit various client needs without specific pricing details publicly available.