About
- IFAK Institut GmbH & Co
- KG is a full-service market research institute offering a comprehensive range of research topics, industries, target groups, and methodologies
- They specialize in online communities for doctors and patients, providing deep insights into the motivations and attitudes of medical target audiences
- Additionally, they conduct research in public transportation, media, FMCG, retail, and pharmaceuticals, utilizing tailored study designs to meet specific client needs.
Geographic Focus
Primarily focused on the German and broader European markets, with collaborations and memberships spanning cities like Berlin, Mainz, Basel, and Amsterdam.
Key Services & Benefits
Comprehensive market research services from A to Z
Specialized online communities for doctors and patients
Tailor-made study designs for various research needs
In-house CATI and Face-to-Face data collection capabilities
Analysis of customer behavior and needs in public transportation
Reach, user structure, and user behavior studies
Customer Moment of Truth analysis at digital and analog touchpoints
Sustainable and resource-efficient research practices
Strong partnerships and memberships with industry associations
Quick project turnaround and flexible capacity management
Target Customers
- IFAK targets businesses and organizations seeking in-depth market research across various sectors
- Their primary audiences include pharmaceutical companies, healthcare providers, public transportation authorities, media and FMCG companies, retailers, and organizations involved in clinical trials
- They also cater to clients needing specialized insights into specific demographic groups such as decision-makers, consumers, media users, and healthcare professionals.
Unique Value Proposition
- IFAK stands out as a full-service market research provider with over 60 years of experience, offering tailored and comprehensive research solutions under one roof
- Their specialization in online communities for medical professionals and patients provides unique and actionable insights
- Additionally, their commitment to sustainability, flexible methodologies, quick project turnaround, and strong in-house capabilities, including their own CATI and Face-to-Face studios, differentiate them from competitors.
Pricing
Not available
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