yagora gmbh

yagora gmbh
market research company in Neu isenburg, Germany

Founded: 1997

51-200

Neu isenburg, Germany

market research

About

  • Yagora GmbH specializes in measuring and analyzing shopper purchase decision behavior using data-driven insights
  • They focus on understanding the underlying motives and emotions of shoppers to optimize marketing and sales strategies across various categories.

Geographic Focus

Primarily based in Germany, Yagora serves clients in over 2,000 markets globally, including regions in EMEA and the Netherlands.

Key Services & Benefits

    Shopper Marketing & Activation

    Category Management & Shopper Experience

    Product Innovations & Trends

    Brand, Product & Packaging Optimization

    Price & Promotion Price Management

    Account & Channel Management

    Data-Driven Insights and Analysis

    Agile Virtual Shelf Testing

    Market Potential Analysis for Product Innovations

    Trend Identification and Sustainability Analysis

Target Customers

  • Yagora targets businesses in the retail and consumer goods sectors, including manufacturers, merchants, and marketing and sales departments
  • Their services are ideal for FMCG companies, category managers, and businesses seeking to enhance in-store purchase optimization through deep insights into shopper behavior.

Unique Value Proposition

  • With over 25 years of expertise, Yagora combines advanced data science with a holistic view of the shopper, merchant, and manufacturer perspectives
  • They provide actionable, tailored recommendations that drive category growth and optimize marketing and sales efforts
  • Their extensive international experience and comprehensive full-service approach set them apart in the market.

Pricing

Pricing details are not available on the website.

Contact

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