msm group

msm group
market research company in Munster, Germany

Founded: 1990

51-200

Munster, Germany

market research

About

  • MSM Group is the largest owner-managed Mystery Shopping service provider in the German-speaking region
  • They offer customized Mystery Shopping, Customer Experience Research, and individualized training measures to improve service quality and operational performance at the point of sale, serving clients both nationally and internationally.

Geographic Focus

National and international operations with offices in Germany, Austria, and China. Recruiting freelance test customers in Germany, Austria, and Switzerland.

Key Services & Benefits

    Customized Mystery Shopping

    Customer Experience Research

    Individualized Training Measures

    Extensive Test Customer Network (400,000+ globally)

    Professional Team of Consultants, Market Researchers, Psychologists, Sales Specialists, IT Experts, and Trainers

    Flexible Freelance Opportunities for Test Customers

Target Customers

  • MSM Group targets businesses of varying sizes, from medium-sized enterprises to global corporations, seeking to enhance service quality, employee performance, and customer satisfaction at their points of sale
  • Additionally, they attract individuals in Germany, Austria, and Switzerland interested in becoming test customers for freelance opportunities.

Unique Value Proposition

  • MSM Group stands out as the largest owner-managed Mystery Shopping provider in the German-speaking market, leveraging a vast network of over 400,000 test customers worldwide and a team of 140 specialists
  • Their ability to offer tailored, globally applicable solutions and extensive experience across multiple industries ensures high-quality and efficient service delivery.

Pricing

No pricing details were available on the website.

Contact

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