horizon
market research company in Mainz, Germany

About

• Horizon is a behavioral research platform that enables companies to predict market success and increase revenue by collecting and analyzing real-time purchase-intent data from consumers before product launch
• It facilitates the design of landing page and ad variants, measures consumer behavior throughout the journey, and provides actionable insights through a comprehensive dashboard.

Target Customers

• Horizon targets product, innovation, and consumer insights teams within organizations
• Specifically, it caters to: - Consumer insights and market research teams seeking data-driven validation for product decisions - Innovation teams focused on developing and testing new products or features - Product teams aiming to optimize product development based on real-time consumer behavior and purchase intent These customers are typically involved in product development, market research, and strategic decision-making processes aiming to reduce risk and enhance profitability.

Unique Value Proposition

• Horizon distinguishes itself by providing behavior-based research that captures real consumer actions and purchase intent in real-life contexts, rather than relying on hypothetical opinions
• Its integration of multivariant landing page tests with advanced data analytics offers precise, actionable insights that drive informed, consumer-validated product decisions
• This approach minimizes the risk of product failure and ensures that product development is closely aligned with actual market demand.

Pricing

Pricing details are not available on the website content provided.

Contact

• [email protected]