rheingold salon
market research company in Köln, Germany

Founded: 2011

Rheingold Salon is a renowned qualitative market research agency based in Cologne, Germany
They specialize in deep-psychological insights to develop strategic implementations and operational solutions for businesses and brands, both nationally and internationally
Their services include cultural meaning monitoring, understanding unconscious consumer motives, and providing strategic process accompaniment.

Primarily based in Cologne, Germany, with services offered nationally and internationally.

Rheingold Salon targets medium to large enterprises and brands seeking in-depth qualitative market research to understand consumer behavior and cultural influences
Their audience includes companies interested in psychological insights, strategic development, and those aiming to engage specific demographics such as Gen Z and the 50plus segment
Additionally, businesses looking to leverage qualitative research in the context of modern challenges like AI impact and sustainability are key targets.

Rheingold Salon stands out by utilizing deep-psychological qualitative market research to uncover unconscious motives and cultural influences that drive consumer behavior
Their holistic approach combines strategic and operational solutions, ensuring that insights are actionable both nationally and internationally
Their expertise in integrating traditional qualitative methods with contemporary issues like AI and sustainability further distinguishes them in the market.