
focus marketing research gmbh
market research company in Eschborn, Germany
Founded: 1994
501-1000
Eschborn, Germany
market research
About
- FOCUS Marketing Research provides comprehensive B2C and B2B market research services, offering specialized tools for consumer insights, media and license monitoring, promotion management, eBusiness analytics, in-store price tracking, action price observation, and customizable solutions tailored to unique client needs.
Geographic Focus
FOCUS Marketing Research primarily operates in Europe, with a notable focus on Germany as evidenced by their contact information and adherence to European standards.
Key Services & Benefits
ConsumerFOCUS: Deep consumer insights and market understanding
ContextFOCUS: Comprehensive media monitoring across traditional and modern platforms
LicenseFOCUS: Tracking and verifying certifications, licenses, and quality seals
SynergyFOCUS: Full control over promotion planning, review, and implementation
eBusinessFOCUS: Online price monitoring through continuous webcrawling
InStore FOCUS: Price monitoring, share-of-shelf tracking, and out-of-stock analysis in physical stores
ActionFOCUS: European-standard action price observation
InnovationFOCUS: Customizable solutions tailored to unique client needs
Target Customers
- FOCUS Marketing Research targets manufacturers, trading companies, retailers, and businesses seeking detailed market research and data analytics
- Their services cater to organizations looking to understand consumer behavior, monitor media presence, manage promotions, track pricing both online and in-store, and respond swiftly to market changes
- With a client base of over 1,200 manufacturers and trading companies, they serve both B2C and B2B sectors.
Unique Value Proposition
- FOCUS Marketing Research distinguishes itself with a wide range of specialized, high-structured market research tools that cover multiple aspects of market analysis
- Their ability to offer customizable solutions, adherence to European standards, continuous and adaptive webcrawling technology, and a strong focus on client support make them uniquely positioned in the market research industry.
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