rsg marketing research gmbh

rsg marketing research gmbh
market research company in Dusseldorf, Germany

Founded: 1986

11-50

Dusseldorf, Germany

market research

About

  • RSG Marketing Research GmbH offers comprehensive marketing consulting services grounded in empirical research
  • Utilizing the latest insights from psychology and neuroscience, they help clients understand consumer behavior through their proprietary SELBST & ICH model, enabling the development of effective marketing strategies and innovative problem-solving solutions.

Geographic Focus

RSG Marketing Research GmbH is based in Düsseldorf, Germany, indicating a primary focus on the German market and German-speaking businesses.

Key Services & Benefits

    In-depth analysis of target market behavior using the SELBST & ICH model

    Identification and structuring of markets based on relevant behavioral data

    Exploration of societal changes that influence consumer behavior

    Detection of unresolved SELBST & ICH conflicts and their potential solutions

    Assessment of product/service capabilities to resolve consumer conflicts

    Optimization of offerings to be perceived as optimal problem solvers

    Development of compelling storytelling to communicate solutions effectively

    Evaluation of communication strategies for alignment with consumer psychology

    Analysis of emotional and functional brand benefits across consumer touchpoints

    Integration of qualitative and quantitative research methodologies

Target Customers

  • The target audience includes medium to large businesses seeking to enhance their marketing strategies through data-driven insights
  • Specifically, companies interested in understanding both the conscious and unconscious motivations of their customers, those aiming to resolve conflicts between consumer desires and rational decision-making, and organizations looking to leverage psychological and neuroscientific research for competitive advantage.

Unique Value Proposition

  • RSG Marketing Research GmbH differentiates itself by integrating advanced psychological and neuroscientific methodologies into its marketing consulting services
  • Their unique SELBST & ICH model provides a deep understanding of consumer behavior by dissecting the interplay between desires (SELBST) and rational control (ICH)
  • This approach ensures that clients receive tailored, scientifically-backed strategies that address both emotional and functional aspects of consumer decision-making.

Pricing

Not available

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