repères
market research company in Paris, France

About

• Repères is a marketing research institute that specializes in conducting quantitative and qualitative studies
• They offer tailored solutions to support R&D and marketing teams in testing products, optimizing marketing strategies, enhancing customer experience, and anticipating market trends both in France and internationally.

Geographic Focus

Repères operates in France and extends its services internationally, providing market research solutions across multiple countries by combining their global expertise with localized market knowledge.

Target Customers

• Repères targets a wide range of businesses, including small and medium-sized enterprises (PMEs) and large international corporations across various sectors such as Food and Beverages, Hygiene and Beauty, Health and Well-being, Banking, Insurance, and Services
• Their clientele includes renowned brands like L'Oréal, SUNTORY, DANONE, LANCÔME, and LABEYRIE Fine Foods, indicating a focus on companies that require sophisticated marketing and R&D support through comprehensive market studies.

Unique Value Proposition

• Repères distinguishes itself with over 40 years of expertise in both quantitative and qualitative marketing research
• Their proprietary R3m Score® technology eliminates common biases, allowing for genuine consumer insights
• They integrate emotional measurements into their studies, providing a deeper understanding of consumer behavior
• Additionally, their international presence combined with local market expertise enables them to offer personalized and responsive services, ensuring tailored solutions that drive client success.