ifop
market research company in Paris, France

About

• IFOP is a leading human-sized institute in France, specializing in opinion and marketing research
• They provide comprehensive quantitative and qualitative studies that offer insights into consumer behavior, political trends, and market dynamics across various sectors.

Geographic Focus

Europe, USA, China

Target Customers

• IFOP targets a diverse range of clients including businesses seeking market research and consumer insights, non-profit organizations, governmental bodies, and international corporations
• Their clientele spans industries such as luxury, wellbeing, finance, education, and technology, encompassing foundations, associations, and companies aiming to understand market trends and public opinion.

Unique Value Proposition

• IFOP distinguishes itself as one of the Top 5 research institutes in France with a robust international presence in Europe, the USA, and China
• With over 30 years of experience and a human-sized organization, IFOP offers personalized and in-depth research solutions
• Their ability to conduct extensive quantitative and qualitative studies across diverse sectors sets them apart from competitors.