globe groupe shopper house
marketing and advertising company in Paris, France

About

• GLOBE Groupe offers comprehensive shopper marketing and sales activation services, including in-store and out-store strategies, innovative activation programs, field team recruitment and training, display maintenance, travel retail expertise, omnichannel solutions, and event project management to help brands transform customer touchpoints into sales opportunities.

Geographic Focus

Europe

Target Customers

• GLOBE Groupe targets brands and businesses seeking to enhance their sales through integrated shopper marketing strategies
• Their clients include large and medium-sized companies across various sectors such as retail, travel retail, and consumer goods within the European market
• They cater to brands looking to respond to evolving consumer purchasing behaviors and aiming to implement effective in-store and out-store activation programs to boost sales and brand engagement.

Unique Value Proposition

• GLOBE Groupe uniquely combines a comprehensive integrated shopper marketing approach with localized expertise across major European markets
• They deliver innovative and ROI-driven activation programs that seamlessly embody brand identities while ensuring consistency through experienced merchandisers
• Their fully integrated processes in travel retail and omnichannel solutions position them as leaders in transforming customer interactions into sales opportunities
• Additionally, their strong commitment to corporate social responsibility and a human-centric approach differentiates them from competitors.