callson
market research company in Paris, France

About

• Callson is a market research firm specializing in conducting market studies through various methods including phone interviews, face-to-face interviews, and web-based surveys
• Established in 2003, the company leverages multi-platform integrated approaches to gather and analyze data for both B2B and B2C sectors.

Geographic Focus

Primarily based in France with a network of 800 interviewers nationwide, Callson also offers international study capabilities, supporting multiple languages and the ability to conduct surveys in various countries worldwide.

Target Customers

• Callson primarily targets institutes and marketing or research departments within large enterprises
• Their services are tailored for organizations that require extensive and reliable market data, including those conducting high-level B2B studies
• Additionally, they cater to clients needing large sample sizes and quick turnaround times, both on national and international scales.

Unique Value Proposition

• Callson stands out through its multi-platform data collection methods, handling over 350,000 interviews annually across phone, web, and face-to-face channels
• Their centralized CATI Call Center in Paris ensures efficient and scalable data collection, while their extensive network of 800 interviewers across France and internationally allows for comprehensive and localized insights
• The combination of advanced questionnaire programming, real-time dashboards, and competitive per-question pricing provides clients with robust and actionable market data.

Pricing

Callson offers a per-question pricing model for telephone interviews, enabling robust sample sizes at ultra-competitive prices. Specific pricing details are not provided on the website.