
backinapp
marketing and advertising company in Paris, France
Founded: 2015
51-200
Paris, France
marketing and advertising
About
- BackInApp offers an App Retargeting solution designed to re-engage mobile app users
- Their platform increases engagement rates and conversions by targeting inactive users through personalized advertising campaigns.
Geographic Focus
The content is primarily in French, suggesting a focus on French-speaking markets, potentially targeting clients in France and other French-speaking regions.
Key Services & Benefits
• Automated user reactivation campaigns
• Behavior-based user segmentation
• Personalized and highly targeted messaging
• Deep-linking to specific app pages
• Cross-device retargeting scenarios
• Big Data processing with millions of data points
• Fraud management and tracking optimization
• Plug & Play segmentation
• Access to a 100% mobile DSP (Demand-Side Platform)
• Event-based webinars and workshops
• Comprehensive whitepapers on App Retargeting
Target Customers
- BackInApp targets mobile app developers and businesses that have mobile applications looking to improve user retention and engagement
- Specifically, they cater to companies seeking to reactivate inactive users, enhance user lifetime value, and increase conversion rates through effective retargeting strategies.
Unique Value Proposition
- BackInApp distinguishes itself with its specialized focus on App Retargeting, delivering higher engagement and conversion rates compared to traditional mobile advertising
- Their solution leverages big data, deep-linking technology, and personalized messaging to optimize ROI
- Additionally, they offer cost-effective reactivation campaigns that are 3 to 4 times cheaper than user acquisition.
Pricing
Pricing information is not explicitly available on the website.
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