backinapp

backinapp
marketing and advertising company in Paris, France

Founded: 2015

51-200

Paris, France

marketing and advertising

About

  • BackInApp offers an App Retargeting solution designed to re-engage mobile app users
  • Their platform increases engagement rates and conversions by targeting inactive users through personalized advertising campaigns.

Geographic Focus

The content is primarily in French, suggesting a focus on French-speaking markets, potentially targeting clients in France and other French-speaking regions.

Key Services & Benefits

    • Automated user reactivation campaigns

    • Behavior-based user segmentation

    • Personalized and highly targeted messaging

    • Deep-linking to specific app pages

    • Cross-device retargeting scenarios

    • Big Data processing with millions of data points

    • Fraud management and tracking optimization

    • Plug & Play segmentation

    • Access to a 100% mobile DSP (Demand-Side Platform)

    • Event-based webinars and workshops

    • Comprehensive whitepapers on App Retargeting

Target Customers

  • BackInApp targets mobile app developers and businesses that have mobile applications looking to improve user retention and engagement
  • Specifically, they cater to companies seeking to reactivate inactive users, enhance user lifetime value, and increase conversion rates through effective retargeting strategies.

Unique Value Proposition

  • BackInApp distinguishes itself with its specialized focus on App Retargeting, delivering higher engagement and conversion rates compared to traditional mobile advertising
  • Their solution leverages big data, deep-linking technology, and personalized messaging to optimize ROI
  • Additionally, they offer cost-effective reactivation campaigns that are 3 to 4 times cheaper than user acquisition.

Pricing

Pricing information is not explicitly available on the website.

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