
About
- Opsio offers comprehensive market research services, including qualitative and quantitative studies, concept testing, brand performance analysis, consumer segmentation, and retail insights to support businesses in making informed decisions.
Geographic Focus
Opsio primarily operates in France, as indicated by the presence of regional references such as "Voix du Nord."
Key Services & Benefits
Études qualitatives et quantitatives
Études sur la marque
Mix Produit
Décrypter le consommateur
Retail & Points de vente
Concept writing & recycling
Concept testing
Études Innovation (produit, pack, naming, lancement)
Brand Performance (notoriété, image)
Pré/post-test de communication
Brand architecture
Test de pack / nom
Pricing studies
Usages, Purchase & Attitudes analysis
Typologies de consommateurs, personas
Segmentation de clientèle
Baromètre de satisfaction / NPS – Étude miroir
Ethno merchandising
Études shopper
Concept point de vente
Shopping trip / mission
Focus groupes, entretiens individuels, workshops
Études online sur panel, fichiers, communautés, par téléphone, F2F, B2B, B2C
Target Customers
- Opsio targets businesses and organizations seeking in-depth market research and consumer insights
- This includes marketing teams, product developers, brand managers, and retail strategists aiming to enhance their product offerings, brand positioning, and customer engagement strategies.
Unique Value Proposition
- Opsio uniquely combines the robustness of quantitative data with the depth of qualitative analysis, providing a balanced approach that delivers both statistical insights and nuanced consumer understanding, enabling clients to make data-driven and strategically sound decisions.
Pricing
Not available
Contact
Social Media
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