opsio

opsio
marketing and advertising company in Lezennes, France

Founded: 2005

11-50

Lezennes, France

marketing and advertising

About

  • Opsio offers comprehensive market research services, including qualitative and quantitative studies, concept testing, brand performance analysis, consumer segmentation, and retail insights to support businesses in making informed decisions.

Geographic Focus

Opsio primarily operates in France, as indicated by the presence of regional references such as "Voix du Nord."

Key Services & Benefits

    Études qualitatives et quantitatives

    Études sur la marque

    Mix Produit

    Décrypter le consommateur

    Retail & Points de vente

    Concept writing & recycling

    Concept testing

    Études Innovation (produit, pack, naming, lancement)

    Brand Performance (notoriété, image)

    Pré/post-test de communication

    Brand architecture

    Test de pack / nom

    Pricing studies

    Usages, Purchase & Attitudes analysis

    Typologies de consommateurs, personas

    Segmentation de clientèle

    Baromètre de satisfaction / NPS – Étude miroir

    Ethno merchandising

    Études shopper

    Concept point de vente

    Shopping trip / mission

    Focus groupes, entretiens individuels, workshops

    Études online sur panel, fichiers, communautés, par téléphone, F2F, B2B, B2C

Target Customers

  • Opsio targets businesses and organizations seeking in-depth market research and consumer insights
  • This includes marketing teams, product developers, brand managers, and retail strategists aiming to enhance their product offerings, brand positioning, and customer engagement strategies.

Unique Value Proposition

  • Opsio uniquely combines the robustness of quantitative data with the depth of qualitative analysis, providing a balanced approach that delivers both statistical insights and nuanced consumer understanding, enabling clients to make data-driven and strategically sound decisions.

Pricing

Not available

Contact

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