readpeak
marketing and advertising company in Helsinki, Finland

readpeak.com LinkedIn

Founded: 2014

11-50

Helsinki, Finland

marketing and advertising

About

Readpeak offers a sophisticated native advertising platform that enables marketers and publishers to create, manage, and optimize native ad campaigns programmatically
The platform provides tools for seamless campaign setup, advanced targeting, deep learning-driven optimization, and comprehensive reporting to ensure authentic connections and outstanding marketing results.

Geographic Focus

Readpeak focuses on the European market, with a particular emphasis on the Nordic region. Client testimonials and case studies highlight successful campaigns in countries like the Netherlands and Sweden, and the company has hosted events such as the Programmatic Native Summit in Helsinki.

Key Services & Benefits

Efficient and quick campaign setup

Access to Europe’s top publishers and premium network

Omni-contextual targeting with deep learning

Custom templating for seamless ad integration

Intensive A/B testing for optimal ad performance

Full autonomy over campaign aspects (geo, time, device targeting, budget, CPC bidding, etc.)

Deep learning engine for optimization without third-party cookies

CPC bidding at both campaign and site levels

Direct partnerships with publishers

Automated reporting and API access for transparent insights

Seamless integration with preferred tools and vendors

Diverse native ad formats: Content Native, Product Native, Instant Article, Video Native

Advanced optimization tools and state-of-the-art machine learning

Target Customers

Readpeak primarily targets marketers, advertising agencies, and publishers seeking to implement effective native advertising campaigns
Their clientele includes over 250 agencies and a wide range of regional to global brands, such as Samsung Netherlands and Naturskyddsföreningen
Additionally, publishers looking to unlock new revenue streams with tailored native ad solutions are a key audience.

Unique Value Proposition

Readpeak distinguishes itself through its easy and rapid campaign setup, access to a curated network of Europe’s top publishers, and the use of deep learning for superior targeting without relying on third-party cookies
The platform’s custom templating ensures seamless ad integration with each publisher’s unique style, while offering full autonomy over campaign parameters
Additionally, Readpeak provides transparent reporting and a premium pricing model that eliminates unnecessary costs and intermediaries, delivering higher ROI and exceptional campaign performance.

Pricing

Readpeak employs a clever pricing model designed to maximize ROI by eliminating unnecessary costs and intermediaries. While specific pricing details are not provided, the platform offers CPC bidding at both campaign and site levels, enabling flexible and cost-effective campaign management. The premium programmatic environment ensures that ad spend is efficiently utilized to achieve better brand results.