sellforte
computer software company in Espoo, Finland
Founded: 2017
11-50
Espoo, Finland
computer software
About
- Sellforte is a Marketing Mix Modeling (MMM) platform tailored for eCommerce and Retail businesses
- It enables advertisers to optimize campaign spending, allocate budgets across various channels, and manage budget pacing to drive increased revenue.
Geographic Focus
While not explicitly stated, Sellforte has case studies involving European retailers, suggesting a presence in the European market.
Key Services & Benefits
Bayesian Marketing Mix Modeling
Campaign ROI Dashboard
Budget Allocation Optimizer
Budget Pacing Recommendations
Integration with Digital and Offline Channels
Fast Data Connection and Onboarding
Continuous MMM with Calibration Experiments
Single Source of Truth for Media Effectiveness
True ROI Measurement for Paid Social and Paid Video
Comprehensive Cross-Channel Analytics
Target Customers
- Sellforte targets eCommerce and Direct-to-Consumer (DTC) brands, as well as retailers with both online and offline sales channels
- It is ideal for omnichannel retailers, marketing agencies managing multiple digital platforms, and companies investing in diverse digital and offline marketing channels
- Additionally, businesses seeking to transition from last-click attribution to more comprehensive marketing analytics are primary targets.
Unique Value Proposition
- Sellforte offers continuous Marketing Mix Modeling that surpasses traditional last-click attribution methods, unlocking up to 6.5% additional sales
- Utilizing high-quality Bayesian MMM methodology, Sellforte delivers reliable and accurate results within 1-2 weeks
- The platform integrates both digital and offline data sources, providing a unified view of true ROI across all marketing channels
- This comprehensive approach ensures optimized media investments and effective resource allocation.
Pricing
Sellforte offers free trials for eCommerce/DTC brands and retailers that meet specific qualification criteria. No detailed pricing information is publicly available.
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